A website developed for the exclusive use of CSA Speakers @ Triple S who is the associate office of CSA – Celebrity Speakers Associates, operating in the territory of Macedonia, Croatia, Serbia and Slovenia.

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Originally, the website is created to complete the corporate identity of the CSA @ Triple S.

According to the instructions given by the client, Imaginative Advertising was to create a website that will have an elegant business appeal since all of the worlds elite such as business guru’s, former presidents, Nobel prize winners, sport legends etc, will be represented there.

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Therefore Imaginative’s team responded with a combination of a more standard website structure featured by some minor Flash elements.

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Nonetheless, the most important element of the website were the colors.

According to many conducted researches the dark blue colors are used to have an appeal of authority, dignity, security, heritage, corporate stability, trust and faithfulness.

The gray is used when you’d like to have an appeal of corporate mentality and also trust and authority.

Hence our choice was made.

The domination of the grayish and dark blue gradients radiate and distinguish the powerful business call, all these speakers will provide you or your company.

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To all out visitors, feel free to comment.

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Best regards,

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It is clear how design evolved over the years, struggling with the new wave and retro minimalism. However, this modification of visual presentaion is far from over. We have pop, retro, glossy, mini, maxi, rainbow, one color, two colors, lines, pixels, bubble-gums, stars, reflexions…so, are they great together,  well balanced or simply something between!? This modern way of thinking, the freedom of choice and palette of designs, gives the costumer the right to increase his scale of demands. That’s good, but on the other hand, when will the modifications eventually end!? Will they remain on some reasonable scale of compromise between the design and the individual taste, or simply they’ll end like a flash solution because of the deadline!? And the question is:does that make the design richer, good, or just a thin line between the satisfied costumer and the disappointed designer!? hmmm…the theory is on the one side and the real process, on the other. It’s a circle we’ve all created, and now, we’re eating the fruits ( mostly bananas & apples). Anyway, “everything” is a design that must be changed, thus following the design fashion week, can keep its place in the enormous semi virtual place called Pc/Mac/Bljack… and don’t forget Chuck:0)

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