We were approached by our client “Vitaminka” to come up with a print advertisement for one of their products. The challenge was to create a visual environment that will represent all its attributes. We have a drink here that’s refreshing, rich with vitamins, suitable for everyone and comes in two flavors – orange and lemon. It was natural to transform all these characteristics into visual objects. Firstly, we took pictures of the package and prepared them for the design.  We started with a orange-yellow background and positioning of the product on our main stage and we worked our way around it by creating all the support elements (illustrations) of leafs, the orange, the lemon and ice cubes which reflected everything this product represents – A Fresh Taste Of Summer.

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This project sure was challenge. As the process expanded itself, I realized that I should go on a more “safe” concept, a logo that is strong, symbolic, yet expressive. The logo, keeps its geometrical basics, with a clear tendency of tuning )) – the main activity of the client.

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