Principles of design (The Rule of Thirds)

10
February
2010

There’s only one reason we’d position the subject of a composition right in the middle of the scene, and that’s to take a passport photograph.
In all other cases, there are  better positions.

- Steve Caplin


Mark Balasa

13
August
2009

“Working with Dejan and the Imaginative Advertising team has been remarkable.  I required a website that not only provided great design, but needed to attract and connect with real people.  We are in the “Comfort Food” business.  We needed to tell our powerful story as simply and as compelling as possible.  We wanted to “show” through great imagery and make all viewers very hungry and want to belong.  Dejan delivered with passion, precision, and absolute dedication.  Imaginative Advertising are masters!  Mission accomplished!”

Mark Balasa
Director of Marketing and Sales
Glier’s Goetta Company
Covington, KY USA

www.goetta.com


Kim Jehn

4
December
2008

“Imaginative Advertising has a flair for transforming the ordinary into the alluring. This vision is what took our website to the next level and gave it incredible visual appeal. We are pleased with the professionalism of this company and are very excited about our new website”!


Kim Jehn
Client Relations Manager
PRISM Title & Closing Services, Ltd.

http://www.prismclosings.com


IA Wallpapers

26
November
2008


Title: Orange Burst
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Title: Finding NeverLand
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Title: IA PhotoCard
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Title: Spot
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Title: No Limits
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Title: Design VS Media
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Title: IA Color Tree
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Words to live by

23
November
2008

“Once a work is out there, it doesn’t really matter what the excuses were.

It doesn’t matter if you didn’t have enough time or if the client was an idiot.

The only thing that counts is what you’ve designed, and whether
it’s good or bad”.

- Michael Bierut


Jane Schulte

13
October
2008

“As an author whose main source of business is through e-commerce/internet sales, it is imperative that my website be of the highest quality, easy to navigate and visually appealing so that each visitor is compelled to stay, browse around and ultimately purchase my books. Imaginative Advertising not only created and installed a website that produced these results, they exceeded all expectations. In addition to this superior result, the project was handled with complete professionalism, attention to detail, timeliness and proactive communication. I highly recommend IA to any business that is ready to take its quality to the next level!”

Jane Schulte
Author Work Smart, Not Hard! and BOLD Leadership
www.stop-struggling.com


CSA Speakers @ Triple S

10
September
2008

A website developed for the exclusive use of CSA Speakers @ Triple S who is the associate office of CSA – Celebrity Speakers Associates, operating in the territory of Macedonia, Croatia, Serbia and Slovenia.

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Originally, the website is created to complete the corporate identity of the CSA @ Triple S.

According to the instructions given by the client, Imaginative Advertising was to create a website that will have an elegant business appeal since all of the worlds elite such as business guru’s, former presidents, Nobel prize winners, sport legends etc, will be represented there.

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Therefore Imaginative’s team responded with a combination of a more standard website structure featured by some minor Flash elements.

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Nonetheless, the most important element of the website were the colors.

According to many conducted researches the dark blue colors are used to have an appeal of authority, dignity, security, heritage, corporate stability, trust and faithfulness.

The gray is used when you’d like to have an appeal of corporate mentality and also trust and authority.

Hence our choice was made.

The domination of the grayish and dark blue gradients radiate and distinguish the powerful business call, all these speakers will provide you or your company.

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To all out visitors, feel free to comment.

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Best regards,

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Design vs. Customer

1
September
2008

It is clear how design evolved over the years, struggling with the new wave and retro minimalism. However, this modification of visual presentaion is far from over. We have pop, retro, glossy, mini, maxi, rainbow, one color, two colors, lines, pixels, bubble-gums, stars, reflexions…so, are they great together,  well balanced or simply something between!? This modern way of thinking, the freedom of choice and palette of designs, gives the costumer the right to increase his scale of demands. That’s good, but on the other hand, when will the modifications eventually end!? Will they remain on some reasonable scale of compromise between the design and the individual taste, or simply they’ll end like a flash solution because of the deadline!? And the question is:does that make the design richer, good, or just a thin line between the satisfied costumer and the disappointed designer!? hmmm…the theory is on the one side and the real process, on the other. It’s a circle we’ve all created, and now, we’re eating the fruits ( mostly bananas & apples). Anyway, “everything” is a design that must be changed, thus following the design fashion week, can keep its place in the enormous semi virtual place called Pc/Mac/Bljack… and don’t forget Chuck:0)


Toyota baby!!!!! (Part One)

29
August
2008

This headline describes our first reaction when we got the news that our offer for creating and developing an official site for Toyota Macedonia was accepted. Also it restored my faith in hard work commitment and dedication in doing something that you really love and knowing that is well appreciated. The most important thing is that this web site and “Toyota Avto Centar” as our clients came in time when our agency was at the begging and we were struggling to get our name out there. This project represented our biggest test yet and we where determent to give our best and overcome the challenge named Toyota…


graphic design, commuication & its majesty-ART

25
August
2008

“Graphic design is the intersection point between art and communication” – Phillipe Apeloig

True or false!?

ART exist independetly. Graphic design is product that sales…

hmm…